O’Naturals: Local, Organic. . .Fast Food!

Gary Hirshberg, Stonyfield & O’Naturals founder.The founder of O’Naturals, Gary Hirshberg, with five organic fast food restaurants running, is beginning franchise operations. O’Naturals began with his frustration with only junk food available on the run, so his chain serves up speedy organic meals, beyond only sprouts and tofu, and not “just to the Birkenstock crowd.” He plans to take on McDonalds. Before you laugh too hard, his previous company, Stonyfield Farm, took on and passed Kraft Foods in yogurt sales.

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